Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

WHAT’S COMING UP NEXT

ZACH HILDER AND LAUREN SMITH • The 72andSunny creative directors share their Super Bowl war stories and insights.

Mascot Rumble • Instacart enlists the stars of the grocery aisle for its first Super Bowl ad.

Drop the Merch • Super Bowl halftime show artists perform for free, but they’re finding ways to cash in.

The Game Beyond the Field • Fox ad sales chief Jeff Collins shares why this year’s Big Game is a touchdown for brands.

Don’t Expect An AI Bowl • Brands are treading lightly when it comes to artificial intelligence at the Big Game.

THE SUPER BOWL KEEPS GETTING BIGGER • Every year, the Big Game becomes more elaborate—and expensive.

Big Enough for Everyone • The opportunities for influencer content at the Super Bowl are endless—if brands and the NFL are willing to try some new ideas.

The Creator Bowl • Doritos reinvents its Crash the Super Bowl contest for the modern era.

THE 3 FINALISTS

Play to Eat • The Super Bowl is one big conspiracy theory in Uber Eats’ ad.

MORE IS BETTER

Slow & Delicious • For its first Super Bowl ad, Häagen-Dazs gets the Fast & Furious franchise to pump the brakes.

TEASING A NEW MOVIE?

HOW TO CRASH THE SUPER BOWL • Dale Backus, the first winner of Doritos’ prescient creator campaign, shares his marketing lessons.

Magic Is Real • RJ Lynch became a magician as a child. It’s shaped his life, including his public relations career.